We specialise in ‘deep demography’, a phrase we coined to describe ultra-depth profiling of demographics of particular interest to our clients, from millennials in the five boroughs of New York to affluent Gen X women in China, Brazil, the US and UK.
Outputs from our client projects and relationships typically include detailed recommendations, from innovation platforms and strategy resets, to product and service development programmes.
We are also currently reframing the way brands and businesses think about Wave One and Wave Two Babyboomers aged 55-75.